
Dr Thara Vayali
Co-Founder and Chief Medical Officer. Naturopathic Doctor and Hormone Health Expert.
Feel energized, centered, and well through a more balanced cortisol rhythm without adding more to your plate.
Feel energized, centered, and well through a more balanced cortisol rhythm without adding more to your plate.

That wired-but-tired feeling? The brain fog? The 3am wide-awake anxiety? It could be your cortisol rhythm out of sync.
Cortisol is the hormone that helps you wake-up, power through, and wind down.
Long-term stress alters cortisol patterns across the day. When it is out of sync, sleep, energy, mood, and resilience all take a hit.
Your cortisol response isn't generic, so the solution can't be either.
This guided, phased plan helps bring your cortisol back into balance without self-diagnosing or advocating alone.


Your cortisol response isn't generic, so the solution can't be either.
This guided, phased plan helps bring your cortisol back into balance without self-diagnosing or advocating alone.

Hey Freya supplements are:
Use them as part of the Cortisol Reset Plan — or on their own if you already know what you need.

Hey Freya was founded by Dr Thara Vayali, ND, with over 10,000 clinical hours in women’s hormone health.
Our protocols combine clinical experience, emerging biomarker research, and real-world outcomes from women like you.
We are proud to be a certified B-Corp, committed to transparency, integrity, and making effective care more accessible.
Leadership and medical advisory

Co-Founder and Chief Medical Officer. Naturopathic Doctor and Hormone Health Expert.

Sleep can start to feel natural. Energy can become steadier. Decisions can come from a place of calm instead of depletion.
When stress hormones are supported properly, everything else has more room to work.